In a nutshell, search engine optimization (SEO) is the process of increasing a website's ranking on the results pages of Internet search engines. It's generally understood that the higher the ranking of a site or web page, the more traffic it will receive. Unless your site offers products and services aimed at a very narrow niche, you will have to maintain your SEO efforts to keep up with the competition. You may even have to develop new techniques to give you an edge.
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